AN AMNAYA BRAND · INDIA

Good cheese.
Thought through
from the source.

Meet AJAH. A goat cheese brand concept bringing the farm, the creamery and the market into one considered journey.

In development · Partnership enquiries welcome

Illustrative still life of goat cheese with thyme on a ceramic plate — Fresh possibilities.
A shared vision.

THE FARM—THE CREAMERY—THE TABLE

01 / THE AJAH IDEA

A cheese brand with
a bigger picture.

AJAH is the brand identified in AMNAYA’s dairy value chain presentations for domestic sales and selected international territories. Its foundation is an integrated idea: connect goat breeding and milk sourcing with cheese manufacturing, quality testing and distribution.

We are shaping that idea into a clear proposition for farmers, manufacturing partners and buyers. The aim is a thoughtful route from milk at its source to cheese in the market.

02 / THE PROPOSED MODEL

Every stage.
One connected approach.

AMNAYA’s project material brings breeding farms and manufacturing centres together. These are the building blocks of the AJAH concept.

Begin at the farm

Develop a dependable milk supply through goat breeding farms and local procurement relationships.

BREEDING & MILK SOURCING

Build the creamery

Plan milk processing and cheese manufacturing around the available supply, product requirements and scale.

PROCESSING & MANUFACTURING

Care for the details

Bring quality testing, processing records and project governance into the manufacturing plan.

QUALITY & ACCOUNTABILITY

Connect with markets

Develop domestic distribution under AJAH and explore international channels with suitable partners.

BRAND & DISTRIBUTION

This describes the proposed model. Facility commissioning, certifications, current production and product availability have yet to be confirmed.

03 / PRODUCT DIRECTION

A fresh start
for goat cheese.

A simple starting point.
A world of possibilities.

THE STARTING POINT

Fresh goat cheese

Fresh goat cheese appears in the integrated project’s conceptual manufacturing plan. It provides a starting point for product development, packaging and conversations with buyers.

For the kitchenRetail and food service opportunities

For the marketFormats and specifications to be developed

For our partnersEnquiries open for future supply

Discuss your requirements ↗

04 / GROW WITH AJAH

Good things begin
with the right people.

We welcome conversations across the dairy value chain. Tell us where you fit and what you would like to build together.

Explore goat breeding, milk procurement and relationships with local producers.

05 / FURTHER READING

The thinking
behind AJAH.

The AJAH concept draws on AMNAYA’s historical dairy presentations and project proposals. Their dates matter: they describe plans and ambitions at the time they were prepared.

AMNAYA Dairy WebinarPowerPoint · 2020 · AJAH brand model on slide 8↓

Historical strategy material; current capabilities and third-party relationships require confirmation.

LET’S TALK

Your next chapter
could start here.

Share your interest in AJAH with AMNAYA’s business team.

business@amnayacorp.com ↗

Good cheese.Thought throughfrom the source.

A cheese brand witha bigger picture.

Every stage.One connected approach.